Brand.
Identity work across seven products — wordmarks, monograms, dot-matrix marks, and one brand stretched all the way to the football pitch.
Identity · 08
Logos & marks.
Each mark designed alongside its product — same constraints, same week, same head. Six client products, one personal studio, and one brand pushed to apparel.
012026 · Lead designer
Malta
Industrial wordmark — air freight SaaS
022025 · DA + Design system
One Record
Aviation monogram — IATA standard tracker
032025 · DA + Front
Wastern
Utilitarian high-contrast — BTP waste management
042025 · Solo brand
Burn
Bold flame mark — fitness AI coach
052025 · Solo brand
Autopilot
Dot-matrix compass — driving school SaaS
062025 · Solo brand
Repz
Dot-matrix dumbbell — strength tracker PWA
072024 · Self-initiated
BRÜ.Agency
Personal studio brand — auto-entreprise
082026 · Identity stretch
Malta — Team kit
Brand extension to apparel — home + away kits
Working principle
Brand isn't a layer on top of the product. It IS the product.